5 steps towards optimizing your website by Justin Abrams

The Anatomy of Business By Justin Abrams

Its arguable that everything is becoming a search engine and learning how to meet your customers in the platforms that they are spending their time in, is the correct strategy.

The goal of marketing campaigns is misunderstood. Everyone wants to crack the code to create the best marketing strategy. The biggest piece of advice that I offer marketing teams and content teams is a term I call, Cross Channel Synergies. I create the best marketing strategies because I'm keeping it all super simple.

I'm sitting in my lab actively auditing a massive enterprise eCommerce site and wanted to share a few steps and insights from my checklist. It isn't my full checklist, as that is accomplished over weeks and months, but as I sit down this morning, I thought I would share a bit of my formula.

16 months ago, this website was underperforming for its core competencies. ALL of the traffic coming to this site was sending signals of indexation to Google for ALL the wrong things. Here is what I did to course correct.