SEO is the Sailboat of the Marketing Mix

📌While critical to modern brands, ORGANIC SOCIAL MEDIA is a grind. It requires a lot of manual labor, attention to detail, visual and messaging strategies to hook prospective customers and high labor effort to constantly inform existing customers.

Social Media Marketing is a modern marvel allowing brands to connect directly with their target audience. It represents an unprecedented advancement in marketing and advertising history, but it sure takes some talent, time and effort.

It is like a rowboat in that in order to keep moving towards your destination, someone must be exerting effort at all times.

📌PAID MARKETING across platforms is a strategy that all brands would benefit from.

The issue is it is highly competitive and cash dependent. It is like gas in a speed boat. If you run out of cash for gas, your boat won’t be able to go anywhere.

With strategic budgeting, quality campaigns and clear ROI paid strategies can accelerate brand growth and has the potential for attention domination across platforms.

It can also get you to your goals incredibly fast with high accuracy and applause when it works!

📌SEARCH ENGINE OPTIMIZATION represents the continuum. The vehicle that will continue to propel a brand and weather any storm. While it isn’t the fastest mode, it is reliable and steady. It gives a brand the opportunity to continue forever.

Like the sail boat, even when there is no wind, you can still kick the engine propeller on or worst case, start rowing.

SEO represents an opportunity to storytell, memorialize, pioneer and focus on a brands business driving initiatives. Always on and always in motion towards the horizon.