Anyone that really knows me, knows me as “CuzzinJustin”. Since childhood, this has always been a nickname for me. I am known for my friendliness, sense of humor, and desire to form valuable relationships wherever I go. I believe that in some way, I’m everyone’s cousin, as silly as that may sound. I am Justin Abrams.
I’m a Long Island, New York native and I have been known to hike really high mountains, travel far and wide for adventure, snowboard, surf, scuba, cycle, rock climb, golf and truly enjoy the great outdoors.
Currently, I am the full-time Co-Founder and CEO of Cause of a Kind, a full-stack, full-service, on-shore and in-house StartUp Igniter and Web Services Studio, Co-Host of the Strictly From Nowhere Podcast, and Co-Founder of GotFrontend?.
I spend my days chasing my personal legacy, shaping my future, and fighting for my time in history.
About
I am an award winning 🥇 tech igniter and creative studio founder and I help cool people, build great products.
I leverage my 15 year career building, supporting and marketing B2B SaaS platforms to enable founders and early stage startups to elegantly go from idea-to-market.
Primarily, I'm a Dad, Husband, Co-Founder, Entrepreneur, Outdoorsman and Full Stack Digital Marketing Strategist specializing in Big Data, SEO and Product Marketing. I spend my days building, advising and exploding my portfolio of software startups and creative web creations.
Over a fortunate career, I have had the pleasure of consulting on product marketing, product development, customer experience, holistic SEO, and cross-channel digital strategies for nearly every vertical and industry, supporting brands such as, but not limited to:
Marriott, L’Oreal, Gartner, The Home Depot, Walmart, Wayfair, Amazon, Benjamin Moore, Southern New Hampshire University, Maimonides Medical Center, AT&T, Party City, Boeing, Pep Boys, 2U University Systems, Deloitte, Mohawk Corporations, Dal-Tile, Sherwin-Williams, Kraft-Heinz, Crate and Barrel, Progressive, Principal, Oracle, Salesforce, Heroku, MailChimp, Columbia, Marvel, Disney, CarMax, Harley-Davidson, Discover, BlackRock, Tractor Supply, US Bank, CommScope, Garmin, Bed Bath and Beyond, Menards, PALL Corporation, Green Gobbler, PeeqDisco, AIG, Thomas Jefferson University Hospital, Honda, Groupon, Intuit, VeeFriends, RedPanda, GXVEBeauty, Hospital For Special Surgery, SuperQuickQuestion and literally dozens more of the most recognizable logos on the planet.
I bring this extensive experience to my own product development and creative marketing agency, causeofakind.com.
We aim to build great products, for cool people.
At Cause of a Kind, we partner with amazing brands and iconic logos to think creatively about technology and marketing solutions.
CV
Cause of a Kind April 2016 - Present
NEW YORK, NEW YORK
Co-Founder & CEO
Cause of a Kind is a product development and creative marketing studio that partners with iconic brands and unicorn startups to create meaningful and impactful technology solutions.
We help cool people build great products.
Strictly From Nowhere Podcast
Co-Host & Co-Founder
Join Mike Rispoli, Creative Technologist, Product Developer, along with Justin Abrams, Product Marketer, and Creative Technologist, as they explore software and marketing challenges, tackle industry taboos, and share their nearly 20-year journey as friends, outdoorsmen, and professionals.
Each episode features stories, mistakes, successes, and some comedy all around bootstrapping a software development and digital marketing agency.
GotFrontend?
Co-Founder & CEO
GotFrontend.com is brought to you by the engineering team over at causeofakind.com. This is a FrontEnd as a Service subscription model, allowing professionals who don't quite enjoy FrontEnd, CSS, Styling, and more, to pass along their requirements, and simply receive their .zip component library back. We specialize in React.js but accommodate ANY language requirements. We focus on Search Engine Optimization (SEO) best practices and the current regulatory guidelines of the American Disability Act (ADA).
BRIGHTEDGE February 2016 - December 2021
NEW YORK, NEW YORK
Senior SEO Consultant
Human Experience Marketer specializing in lifecycle marketing and consumer acquisition
SEO Strategist and global search marketing advisor to the world’s most recognizable brands
Specialist in executive evangelization and value propositioning to leadership teams
Expert in Cross Channel Digital Synergies with a hyperfocus on data informed market fit
Responsible for developing and executing C-Suite and Executive performance reporting
Specialist in Hyper-Local Strategy, B2B Buyers Journey, Content Creation and Strategy, Technical SEO, International SEO, Mobile-First SEO, ADA Compliance, and Core Web Vitals
Successfully manage and maintain a client portfolio totaling 1.7 million in ARR
BrightEdge Certified Advanced Professional and Trainer
MOZ Certified/HubSpot Certified/Google Analytics Certified/ Google AdWords Certified/ LinkedIn SEO Certified
2X Presidents Club Winner recognizing top performers and their contributions to the business, customers, and the industry alike
COMPLIANCE SCIENCE April 2010- February 2016
NEW YORK, NEW YORK
Director of Customer Success
Employee #7, early-stage FinTech Startup
Integral in raising Series A in 2014
Integral in Private Equity Raise in 2016
Developed the Customer Success department supporting the world’s largest financial institutions (325+) with 98.5% Client Retention over 6 years
Grew the team from 7 to 23 in 6 years
Independently designed and successfully implemented client-facing user certification / formalized education program for a complex FinTech SaaS platform
Designed the content and subject matter for the first and second Annual User Conferences
Set an internal precedent for SaaS-based call center methodology and effective client training
Stevie Award Winning Small Business Technology Call Center Team 2015
Experiments
I’m always working on something.
GotFrontend.com is a professional service for professional people. GotFrontend? offers frontend development, CSS, and ADA remediation. It is language and framework-agnostic and is for those who simply don’t enjoy the front end or need fast, affordable expertise.
Strictly From Nowhere is a podcast for bootstrappers, by bootstrappers. We document our experience building a service business, the challenges, and victories that come our way, and reveal the balance of friendship and business.
Cause of a Kind is a product development startup igniter and creative web technology studio supporting brands across all verticles and industries to innovate. We help cool people, build great products, and specialize in building award-winning web experiences, websites, web software, and more. Non-technical, first-time founders select Cause of a Kind for our experience in ensuring problems get solved, software is launched, and goals are met. We are always full stack, full service, on shore and in-house, but we are not cheap.
The Fractionals is a fractional chief-level consultancy designed to offer our deep bench of knowledge and experience to emerging, transforming, or evolving brands. Across technical and non-technical disciplines, The Fractionals are the Avengers of leadership augmentation. We might not be with a company for a long time, but the impact is measurable and felt for the lifetime of a brand.
Public Works